Mission
The brand of DORIAN ASHE is vastly different than any other luxury brand ever created. Dorian is reinventing the idea of retail. The idea of going into a store and trying on multiple items, hoping they fit in all the areas you need them to. And looking for certain colors in specific pieces is no longer needed.
goal
The goal isn’t to one day have our pieces being sold in Neiman Marcus stores, or to sell a million pieces. The goal is to evolve with the client. We are thinking long term, to keep the client for years to come. And to also create handmade custom fit and custom made collections for each client while developing brand loyalty.
marketing
We choose to not use social media or paid actors to market the brand. We simply are word of mouth. We know our direction is tougher to reach the billions of consumers out there, but this allows us to stay true and authentic to what we believe. Each season, we only allow a limited amount of members so we can focus on the quality of work instead of the quantity.
purpose
Although having a large amount of consumers will provide the financial support all companies need to survive, we are willing to risk that to keep that personal bond with each and every client. To our members, we are truly grateful.